As customer-oriented Company, Sreeya is committed to ensure access availability on its products through a wide distribution area coverage, affordable prices, and quality as well, proven to be fresh and safe for consumption.
PT Sreeya Sewu Indonesia Tbk (“Company/Sreeya”), was established on September 6, 1985 under the name PT Betara Darma Ekspor Impor, initially, the Company engaged in breeding to produce commercial chickens, chicken slaughter and integrated chicken processing with cold storage.
As the business growing, the Company executed a strategic action by changing its name into PT Sierad Produce in 1986 and competed in Initial Public Offering (IPO) on 27 December 1996 and further listed at Indonesia Stock Exchange (formerly known as Jakarta Stock Exchange) with “SIPD” ticker code,
The Next business development was done through acquisition of PT Belfoods Indonesia, a Company operated in frozen food processing industry with current shares ownership of 99.99%. In 2015, the Company became part of Gunung Sewu Kencana Group through PT Great Giant Pineapple as the Company’s Controlling Shareholder.
On 21 September, aligned with group synergy as well as part of transformation, the Company changed its name itu PT Sreeya Sewu Indonesia Tbk.
Currently, Sreeya's line of business includes, among others, the production of Animal Feed which includes broiler feed, layer chicken feed, seed chicken feed, concentrate feed, quail feed and several other types of feed, Day Old Chicks, live bird and broiler as well as processed food products.
In line with the Company's strategy to provide quality products, the Company implements strict biosecurity technology to guarantee product hygiene. Also, in line with its owned Halal Certificate, the Company become the first company in Indonesia to implement Halal Blockchain in the cutting procedure according to Islamic Sharia so that customers and consumers can transparently access the chicken slaughtering process.
Various partnership solutions are also part of the Company's strategy, including through superior innovation, namely Smart Farm and Pineapple Extract-based chicken feed, both of which are leading innovations for the first time in Indonesia.
History
On September 6, 1985, the Company was officially established under the name PT Betara Darma Import Export with business activities in the field of feed, corn drying, veterinary medicines and vitamins
Changes its name into PT Betara Darma.
Changes its name into PT Sierad Produce.
Initial Public Offering followed by share listing on Indonesia Stock Exchange (formerly known as Jakarta Stock Exchange) on December 27, 1996 with the stock code “SIPD”.
•Establishment of subsidiary, PT Transpasifik Niagareksa, engaged in trade and distribution sector.
•Financial Restructuring
Merger debt to :
• Equity
• CB
• Financial Lease Schedule
a merger took place involving three companies that jointly acted in the integrated poultry industry, namely PT Anwar Sierad Tbk, PT Sierad Feedmill and PT Sierad Grains which became one with the Company.
Reverse Stock
All convertible bonds and obligation under capital lease were converted into shares (debt to equity swap).
Quasi Reorganization.
PT Belfoods Indonesia, a company engaged in frozen food processing industry, was acquired by the Company through conversion of debt to share ownership (debt to equity swap). In 2015 the Company acquired a 100% stake in PT Belfoods Indonesia as a manifestation of Company’s strategy to enlarge processed-food division.
PT Great Giant Pineapple as controlling shareholder with 50,11% ownership.
The Company implemented Additional Capital withouth pre-emptive rights and strenghten its capital structure through stock split of 10 times.
PT Great Giant Pineapple as controlling shareholder with 50,11%ownership.
The Company implemented Additional Capital withouth pre-emptive rights and strenghten its capital structure through stock split of 10 times..
The Company decide to change its name again into PT Sreeya Sewu Indonesia Tbk. to re-affirm its identity as part of Gunung Sewu Grop.
Corporate Action
The Company conducted a Limited Public Offering II (PUT I) and obtained funds of IDR 500 billion, the funds obtained by the Company after deducting all emission costs were fully channeled to its subsidiary, PT Belfoods Indonesia through a capital participation mechanism.
Certifications owned by the Company are amogst others Hazard Analysis and Critical Control Point (HACCP) from Ministry of Agriculture Republic of Indonesia, ISO 9001:2008 and SNI ISO 9001:2008 from Lloyd’s Register Quality Assurance, Veterinary Control Number (NKV) from Head of Animal Husbandry Office of West Java Province, Certificate of Good Feedmill Process (CPPB) from Animal Husbandry and Health General Directorate.
One of the Company’s laboratory facility, Prolab Diagnotic Laboratory (“Prolab Jabon”) has also obtained Accreditation Certificate from National Accreditacy Committee for the competency as Testing Laboratory. This certification is manifestation of the Company’s effort to maintain and improve our quality while also increase trust from the customers.
To be a leading Integrated Poultry based Foods company by creating accessibility for Indonesia Middle Class consumers
The company strives to excel in:
1. To deliver high quality and innovative products for our consumers.
2. To create profit for business partners through international standard operations.
3. To recruit, develop and reward first-class professionals who thrive high-performance in a friendly working environment.
4. Actively contributing to the welfare of the community.
Obsess with what are the consumer needs and their pain points in dealing with us
- Seize opportunity and create breakthrough in the market
- High sense of ownership
- Looking for innovations, improvement in all fronts
- Product innovation, communication innovation, process innovation, and business model innovation
- Doing not debating
- Proactive
- Speed to action
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